基于PLS-SEM疫情影响下老年人公交出行满意度分析
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1.华东交通大学交通运输工程学院;2.江西交通职业技术学院路桥系;3.江西省综合交通运输发展研究中心

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国家自然科学基金资助项目(52162042);江西省交通运输厅一般课题(2020H0053)


Analysis of elderly"s satisfaction with bus travel under the influence of epidemic based on PLS-SEM
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    摘要:

    为研究疫情影响下老年人公交出行满意度,改善老年人公交出行条件,在传统乘客满意度指数模型基础上,结合新冠肺炎疫情影响增加了潜在变量“疫情影响下的安全感知”,以反映老年人在乘坐公交时因疫情引起的心理变化,构建了疫情影响下老年人公交出行满意度偏最小二乘法结构方程测评模型。以南昌市老年人为例,评价其在疫情影响下的公交满意度,验证了构建模型的合理性,并得出老年乘客公交出行满意度主要受感知质量、疫情影响下的安全感知影响,路径系数分别为0.464、0.261。同时,运用重要性绩效分析方法,重点分析了感知质量、疫情影响下的安全感知下属题项改善优先级,结果显示南昌市老年人公交出行中公交服务质量整体偏低,亟待改善。需要重点改善的方面有:司机对防疫措施的履行程度、车内乘客密集程度、车内通风状况、其他乘客有敏感行为等,为进一步提升老年人公交出行满意度提供了依据。

    Abstract:

    In order to study the satisfaction of the elderly in bus travel under the influence of the epidemic and to improve the bus travel conditions of the elderly, based on the traditional passenger satisfaction index model, the latent variable "safety perception under the influence of the epidemic" was added to reflect the psychological changes of the elderly in bus travel due to the epidemic, and the partial least squares structural equation model of the elderly"s bus travel satisfaction under the impact of the epidemic is constructed. Taking the elderly people in Nanchang City as an example, we evaluated their satisfaction with bus travel under the influence of epidemic, verified the rationality of the constructed model, and concluded that the satisfaction of elderly passengers with bus travel is mainly affected by the perceived quality and the perceived safety under the influence of epidemic, with path coefficients of 0.474 and 0.219, respectively. At the same time, using the importance and performance analysis, focusing on the improvement priority of the subordinate items of the perceived quality and the perceived safety under the influence of epidemic subordinate items improvement priorities, the results show that the overall quality of bus services for the elderly in Nanchang is low and needs to be improved. The aspects that need to be focused on improvement are: the degree of driver"s compliance with epidemic prevention measures, the density of passengers in the bus, the ventilation in the bus, the sensitive behavior of other passengers and other passengers" sensitive behavior, etc., which provide a basis for further improving the satisfaction of elderly people"s bus trips.

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历史
  • 收稿日期:2023-05-13
  • 最后修改日期:2023-06-10
  • 录用日期:2023-06-12
  • 在线发布日期: 2023-06-21
  • 出版日期: