A famous brand as a trademark which has good reputation and credit standing in the market is familiar with public.Its protection reflects the legal system status and economic potentiality to some extent,so various countries always attach importance to the famous brand protection.Contrast to the protection of normal trademark,the famous brand protection is stronger which is shown in follows.1.The protection range is expanded.The famous brand can be protected in cross trade and among various commodity types.2.The owner can obtain the International legal protection in relative member nation for their famous brand by International Trademark Registration.3.Much law or code like "Trademark Law of the People's Republic of China","Implementing Regulations of the Trademark Law of the People's Republic of China","General Principles of the Civil Law of the People's Republic of China","Criminal Law of the People's Republic of China" and the relative judicial interpretations of the Supreme People's Court and the Supreme People's Procuratorate provide legal basis at various aspects and angles to the famous brand.
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李志宣.论我国对驰名商标的法律保护[J].华东交通大学学报,2006,(6):103-106. LI Zhi-xuan. Discussion on the Legal Protection of the Famous Brand in Our Country[J]. JOURNAL OF EAST CHINA JIAOTONG UNIVERSTTY,2006,(6):103-106