What is on the top level of globalization is the globalization of business and commerce,and what is on the top of it is the globalization of merchandise,which is inseparable with the globalization of advertisement.With the intense competition of international trade,the advertisements play an increasingly important role in improving the product's acceptance.The language difference is the biggest obstacle of publicizing advertisements,so the advertisements translation seems to be especially crucial.But different from literature translation,many issues in advertisements translation always are ignored by translators.