Through the survey,customers’ evaluation data on car-sharing products of electric vehicles with different convenience and economy characteristics were obtained,and the factors affecting the attractiveness of carsharing products of electric vehicles were analyzed.Based on the joint analysis method and the evaluation data of customers,a hierarchical linear model was established to analyze the relationship between the attractiveness of electric vehicle car-sharing products,its own product attributes and customer characteristics,and the preference structure of different customers was obtained.The results show that the explanatory power of price variables is 13.6%.The explanatory power of finding the car before using the car and returning the car after using the car were 6.2% and 2.1% respectively.Compared with convenience,the effect of economy on people who lease vehicles when overuse is significant at the significance level of 1%.The impact of convenience on people with a full-time job,as opposed to economy,is significant at the 10% significance level.