Abstract:Totem,a mutual cultural phenomenon in human history,can be dated back to early civilization.Totem is the tribe symbol of primitive society,functioning as uniting groups,maintaining organization and distinguishing each other.Later,emerging as a force of enlightenment,it calls on all members of the tribe to maintain the safety and growth of reproduction.Modern enterprise logos succeed the original functions of totem faith and cultural implication,conveying the enterprise value.It is the soul of a modern enter...